Just a little video to start...

We can see through this video all the complexity that brands belonging to the automotive industry have, here the Renault brand, pushing consumers to use electric vehicles.

In fact, these consumers seem too hesitant to embark on this innovative power.

 It must be said that all the conditions are not yet fully in place to enable their democratization.

- First of all petrol stations are throughout the territory, while the charging stations are rare. In addition, the loading time is still very long: up to several hours.

- The price is also a strong argument: an electric car can be very expensive to buy, compared to a gasoline model. The low cost of electricity used to make the investment profitable in the long term, but consumers do not seem willing to pay more for a vehicle that will perform less interesting ...

As brand manager of the company Ecolo'Cars, we wondered "How electric cars could be successful?"

First we will reduce costs by about 15%, which would attract the potential consumers. The performance of the electric cars should be similar as those for gasoline while maintaining a lower price.

The electrical terminals are problems, we will install kiosks throughout the area, both in cities than in rural areas. Despite heavy investment, we will be availability of terminals at home to recharge his car at night for example.

It should also work on standardization of batteries in order to change the battery in a gas station in the same way that we are currently full of gasoline for the great trips.

Finally we work on the performance of these vehicles to provide greater autonomy and a loading time shorter.

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